The changes include more than just the look of the site, with new General Manager Ken Swindles joining the team to help promote it to the surrounding area, as well as improve upon its already high levels of customer service.
Ken Swindles has moved to the Ford business from Lookers’ Nissan Renault division, having spent the past two years working as General Manager at its branch in Chester.
Ken joined Lookers having spent 14 years at Vauxhall Middlesbrough where he progressed through to General Manager.
The new-look dealership, which can be found on Cargo Fleet Lane, also accommodates 165 customer parking bays, 22 workshop ramps and a Ford Approved Bodyshop.
The FordStore concept allows customers to browse the Ford range in a relaxed and informal environment, as well as learn more about each model through a series of intuitive interactive technologies.
The Middlesbrough Ford site was previously operated as part of the North East-based Jennings Group, which was acquired last year by Lookers as part of its nationwide acquisition strategy.
Ford fans have much to look forward to over the remainder of 2019 and into 2020, with a host of new models planned for launch, including the brand’s most popular SUV, the Ford Kuga, and the return of the Puma name, which now takes the shape of a compact crossover.
Ken Swindles said: “We are looking forward to seeing some familiar faces at our brand-new FordStore dealership, as well as attracting new customers from the surrounding area and beyond. The stage is now set for us to welcome a host of brand-new Ford models through our doors, which I’m sure our customers will already be looking forward to.
“Lookers is a brand that I have always admired, and I am excited to be joining at a time of continued investment into its nationwide network of sites.”
