New Survey By Ford Shows Acceleration In SUV Buyers

A new survey carried out by Ford Motor Company has revealed SUV’s are highly desired by millennials – those aged 17-34 which make up 24% of Europe’s adult population. The findings show that Europe’s SUV boom is about to accelerate even for the new car buying generation. The respondents of the survey said that the reasons they desire SUV’s is that they make them feel powerful when they drive and are fun and sporty. They also said SUV’s are the perfect car for an active lifestyle.

The study of 5,000 adults from France, Germany, Spain, Italy and the UK also found that 54% of millennials thought that SUV’s were better than any other car at being able to drive in cities and countryside. They also believe that SUVs have better safety than other types of cars and that they have become a lot more environmentally friendly and fuel efficient over the last five years.

content image

The results of the survey are no surprise considering SUV sales in Europe are set to increase from 20% to 27% by 2020. Ford knows how much the SUV market has and will be taking off in the coming years and that’s why they will be showcasing three new models this year. Starting at the Frankfurt Motor Show they will be showing off the new European-specification Ford Edge which will be launched early next year. They will also be introducing the latest versions of the EcoSport and the Kuga later this year. Ford have said that they are targeting sales of 200,000 SUV’s in Europe by 2016 a 200% increase since 2013.

content image

I have an account

I don't have an account

You need an account before you can save searches. It takes less than a minute to register.

Register Now
I have an account

I don't have an account

You need an account before you can save vehicles. It takes less than a minute to register.

Register Now

Don't worry!

We're taking you to our partner site, everything is fine.

OK, got it

You saved a vehicle

You opted to save a vehicle to your garage. We will keep you up to date if anything changes to the status of the vehicles.

You can find your saved vehicles here:

Saved vehicle icon
Got it
Monthly Vehicle Variant Save
(View full finance example)

Example monthly payment

Advance payment Vehicle Variant Save

 

Brand new - order now
This vehicle has been reserved
This vehicle is now sold
This vehicle is no longer available

We have available variants
Brand new - order now
This vehicle has been reserved
This vehicle is now sold
This vehicle is no longer available

Available from   or  /month (Rep)

0

Used s

0

New s

What Car? Logo
*model highest rating

( )