A new survey carried out by Ford Motor Company has revealed SUV’s are highly desired by millennials – those aged 17-34 which make up 24% of Europe’s adult population. The findings show that Europe’s SUV boom is about to accelerate even for the new car buying generation. The respondents of the survey said that the reasons they desire SUV’s is that they make them feel powerful when they drive and are fun and sporty. They also said SUV’s are the perfect car for an active lifestyle.
The study of 5,000 adults from France, Germany, Spain, Italy and the UK also found that 54% of millennials thought that SUV’s were better than any other car at being able to drive in cities and countryside. They also believe that SUVs have better safety than other types of cars and that they have become a lot more environmentally friendly and fuel efficient over the last five years.
