Lookers to open all-new BMW dealership in Crewe after £4.5m transformation
As one of the leading BMW retailers, we confirmed plans on Thursday 22 September 2022 for a major redesign and refurbishment of our Crewe BMW site that will see the long-established dealership transformed into a major regional retail hub for the luxury German manufacturer.
The £4.5 million redevelopment, which starts today (26/09/2022), will create a new, state-of-the-art dealership before an official opening planned for March next year.
Lookers BMW Crewe, which is located at Weston Road, will be redesigned and enhanced to accommodate the brand’s next generation of vehicles, including an expanding range of cutting-edge electric and hybrid models, and used vehicles.
Complete with EV chargers and a range of digital innovations, the six-month renovation will create an ultra-modern showroom, purposely built to showcase the premium BMW brand.
Head of Business at Lookers BMW Crewe, Rob Gower said:
“Our extensive refurbishment plans create a unique opportunity to develop a new and outstanding state-of-the-art retail hub for customers and staff, transforming the site into a cutting-edge showroom which showcases the very best of this powerful luxury brand with facilities specifically tailored to every discerning BMW driver.
“This significant investment reflects our commitment to the community in Crewe the local economy and BMW MINI as our Brand Partner which will offer an exceptional experience for everyone. Our customers remain at the heart of all we do which is why we are excited to share this fantastic news.”
From Monday 26 September, Lookers BMW Crewe will relocate to the nearby Lookers MINI Crewe while construction and refurbishment takes place. Lookers MINI is located just two minutes away by car.
Duncan McPhee, Lookers’ Chief Operating Officer, added:
“I’m pleased to confirm a further investment in our dealership network which is great news for our customers and colleagues and signals our commitment to the BMW brand moving forward. It also reflects our commitment to continued growth and to strengthening our position as one of the UK’s leading automotive retailers.”
At Lookers we have already invested more than £11 million in to our regional dealership network since early last year, including a £4.6 million investment at Jaguar Land Rover dealership in Bishop’s Stortford, £3 million in its Volkswagen Teesside site and £2.1 million at Lookers Volkswagen Preston.
We have also invested £750,000 into the Nissan Carlisle site and £500,000 opening a new multi-brand showroom for premium used cars in Newcastle.
For more information visit our contact page, or call 01270 212 525.
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